Monthly Archives: November 2012

Gradian II: Marketing to Multiple Stakeholders in a Complicated Field

Posted on November 12, 2012 by admin

This post explores how Gradian Health Systems is tackling the challenge of marketing its Universal Anaesthesia Machine to four distinct but interconnected stakeholder groups: users, hospitals, Ministries of Health, and donor organizations. It was written by Julie Manriquez, Lyn Denend, … Continue reading →

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